An elevated standard in daily skincare
MAVERICK.
Rebellious enough to do things differently, disciplined enough to do them properly.
Intentional skincare, formulated to nourish, protect, and perform.
Cool ASF
MAVERICK’s skincare-powered cooling shave gel, and the first move in a line up for people who expect more from their routine.
Engineered to deliver a barber-close shave while actively helping to calm, hydrate, and strengthen your skin with every pass. The result? Less irritation, less razor burn and a long-lasting cooling finish that stays with you long after you’ve rinsed off. Designed for all skin types—including sensitive skin—it’s proof that questioning convention can produce a shave that’s unapologetically better.
Hydrate
Calm
Cool
Built for the shave. Designed for the skin.
He deserves a closer shave and calmer skin. COOL ASF delivers both.
A skincare-powered shave gel that cleanses, protects and hydrates in a single step — with ingredients chosen for performance, not padding.
One product. Three jobs. Zero compromise.
This is skincare. During shaving.
WHERE TO BUY
COOL ASF is available through selected online and retail platforms.
Our first online retail sales partner
A Maverick questions the norm
not for the sake of being different, but to build something better. That’s exactly how we formulate skincare.
MAVERICK creates high performance skincare rooted in science and engineered around your skin’s natural biology to deliver visible results, support long-term skin health, and elevate your daily skincare experience.
Effective skincare without compromise.
WHAT MAVERICKS ARE SAYING…
”Very soothing – I get very dry skin after shaving, but this product did not give me this issue”
Tuan Home
“The fresh feeling afterwards! Left me feeling fresh, smooth and without red marks or irritation”
Aidan Wilmot
“Shave feel is so smooth – post shave feel is really good!”
Alexander Young
”It gives a really cool refreshing feeling during and after shaving. The refreshing after-feel and smooth finish definitely stood out for me”
Rick Engelbrecht
“Loved the fresh feeling after shaving! The visibility of the product allowed me to clearly see my shaving line”
Zane Alexander
“Dude! Let me tell you! You need to try it – the icy sensation after shaving is so cool, you have to try it!”
William Coleman
“This would be the first product I grab off the shelf, every time!”
Dominic Ferreira – Professional Boxer / Gym Owner
“This product is world-class & like
nothing I’ve ever used before! A
premium grooming upgrade”